Brandwatch Social Media Monitoring Review
1. Tool Categories for (Social) Media Monitoring
The classification of tools is not very simple because many tool vendors use the term “social media monitoring” in their marketing efforts even if the tools are not primarily social media monitors. On the other hand there are tools that have more interesting functionality e. g. media analysis capabilities, but sometimes it can happen that vendors forget to talk about such features. In this article will present criteria for evaluation of the tool offerings and provide tips for their selection.
In the last post of the blog series on Social Media Today, I have defined five categories of monitoring tools. Category one highlighted “Media Monitoring” indicating tools which are suitable for both traditional online media and social media monitoring. They also support social media engagement, analytics and content automation.