We implement analysis models tailored to your needs in the field of market and media research as well as social media monitoring.
In the area of media research, for example, we offer you the Strategia Digital Research model. This is a proven, qualitative and quantitative analysis method that is supported by various tools. We generally recommend the following procedure:

The STRATEGIA DIGITAL studies in the field of media research consist of seven freely selectable analysis modules:
Module 1: Media Presence
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- How present are companies, their products and managers in the media?
- How high is the share of voice in the competitor set?
- In which thematic contexts is the company reported on?
- In which media (print, online media and social web) are companies present and how?
- How high is the media exposure in different countries, regions and media types?
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Module 2: Media tendencies and media reputation
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Module 2: Media CEO profile
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Module 4: Campaign Monitoring (Input-Output Analysis)
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STRATEGIA DIGITAL Research analyzes reporting and user activity in the social web as well as companies and competitors in terms of media quantity and quality as well as on corporate, management and product level.
Module 5: Medial recommendation market |
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Module 6: Issue and influencer analysis |
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How extensively are certain topics reported in the media? How do certain topic careers develop?
- What tendency is developing in the media on relevant topics (pro / contra, harm / benefit, chance / risk)?
- Which actors are involved in the exchange of views? How do you position yourself?
- How is the company characterized in the media in connection with certain topics / issues?
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What communication opportunities and risks arise for companies from the media presentation and popularization of a topic on the social web?
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Module 7: Medial economic climate |
- How important is it in the media economic situation?
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What is the trend in the media presentation of the economy?
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Which topics and indicators are in the foreground? Which aspects are positive and negative?
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Which sources shape the reporting? Which industries and regions are covered? What is the time frame for reporting on the economic situation? What is the media tendency in relation to the current economic situation, what are the media economic expectations?
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We conduct continuous workshops and market studies in cooperation with market leaders Tool provider by. We implement examination models tailored to your needs. We offer you a wide range of services in the field of market and media research as well as social media monitoring and media response analyzes.
Benefit from the research and advisory skills of our experts.
Contact us, we will be pleased to advise you.