Media monitoring tools for media monitoring and social media

Media monitoring tools for media monitoring and social media

If you want to observe the web and the social web, you don't have to do everything by hand. He has an army of willing helpers at his disposal, the so-called media monitoring tools.

They are, if you will, the minions of social media management. And what a bunch is waiting: overviews from the Fraunhofer Institute, Goldbach Interactive, Medienbewachen and SOMEMO, for example, list more than 300 media monitoring tools for media monitoring and PR management. And this by no means covers everyone - also because new children are born into the monitoring universe every day. We want that Optimize monitoring service and keep track. We have therefore examined a large number of these offers from a professional point of view. We present the best tools in a five-part series.

The individual tools have different characters depending on their purpose. In order to be able to compare them with one another, a categorization is recommended first. We have identified five areas of application for which the respective media monitoring tools are best suited:

Media Monitoring Tools1. Media monitoring tools

2. Social media monitoring and engagement

3. Social media analytics (e.g. profile tracking)

4. (Classic) media monitoring (incl. Print and social web)

5. Content automation and web monitoring

Here we will present the five best monitoring tools in each of the five categories.

And the love of money

Then there is another important sorting variable of the tools: the price. This is especially important for small businesses. First of all, of course, the free (versions of) tools catch the eye: Alertio, Board reader, Feedly, Icerocket , Socialmention, Social searcher, Topsy and Twingly  offer quite good source coverage for online news as well as social media channels and networks for online media monitoring and social media monitoring. And they also deliver - not entirely unimportant for monitoring - almost real-time results. For free that's really quite good.

Media monitoring is more than “press any key”

One thing, however, in all clarity: Neither free nor paid tools provide completely satisfactory, professional monitoring at the push of a button. Only a clever combination of fee-based and free tools as well as some craft and brainpower leads to the goal. The user of the tool must always know the underlying metrics, how the tool works and what results it delivers.

Media Monitoring Tools

And then people still have to interpret the data obtained. On the other hand, the seekers also need to know what they are looking for: So what are the monitoring goals and questions that should be answered? The best “pairing” can then be made from the combination of the question and the tool functionality / properties. This also means that the tool delivers the appropriate, integrable key figures. We recommend the following procedure for a successful monitoring strategy.

The second look is important

By the way, when choosing the tool you don't have to deal with “try and error” as well as the scant information on the web. Many tool providers have support that goes beyond the knowledge of sales and enables a look behind the scenes of the tool. We have incorporated this into our tool analyzes.

But there is one more moment to consider when choosing media monitoring tools

Not every provider is ready or has the means to fulfill special requests. While the support of the evaluated tool providers rarely left much to be desired, only a few were able to offer a completely suitable solution for individual and specific questions about the implementation of examination models. An aspect that plays a particularly important role in the design and planning of studies.

The main focus here is the manual feed-in of sources, crawler performance, cost calculation for additional services, adaptation of features or integration options (APIs). In the post "Top media monitoring tools for media monitoring and social media”We deal with category 1 tools: media monitoring tools. Below that we organize tools that are suitable for both classic media monitoring and social media monitoring. In addition, they can also support social media analytics and engagement.

Many thanks to Dr. Martin Reti (Divia GmbH), who as Proofreader has acted.

1 Comment

Post a Comment