Data analytics

Monitoring_Strategy

Monitoring tools evaluation

You can find more than 300 monitoring tools for media monitoring, social media and PR on the internet and that is just the start. Why? Because in the monitoring universe ...

Read More
qualitative_analysemethoden_einstein

Qualitative analysis methods

Today it is about qualitative analysis methods. In other words, we want to classify analytical methods for qualitative data into two groups. This is a bit easier to miss if we know the origin of qualitative data such as ...

Read More
Big Data Experten

Big data experts you should know

If content is king, is big data god? This question remains so unfathomable and sacred for many companies. On the other hand, there are a number of big data experts who can be proven to bear this title ...

Read More
Brandwatch_Social_Media_Monitoring_Review

Brandwatch Social Media Monitoring Review

1. Tool Categories for (Social) Media Monitoring The classification of tools is not very simple because many tool vendors use the term “social media monitoring” in their marketing efforts even if ...

Read More
en_GB