Data analytics

Monitoring tools evaluation

March 13, 2015

You can find more than 300 monitoring tools for media monitoring, social media and PR on the internet and that is just the start. Why? Because in the monitoring universe ...

Today it is about qualitative analysis methods. In other words, we want to classify analytical methods for qualitative data into two groups. This is a bit easier to miss if we know the origin of qualitative data such as ...

E-commerce in Europe: The strongest growth markets 2012 - 2017

July 23, 2014

E-commerce in Europe is growing like never before. Online trade is expected to grow by 70% by 2017 According to a Forrester study, e-commerce in Europe is developing into one of the largest growth markets worldwide. To the...

Big data experts you should know

July 9, 2014

If Content Is King, Is Big Data God? This question remains so unfathomable and sacred for many companies. On the other hand, there are a number of big data experts who have been proven to hold this title...

Brandwatch Social Media Monitoring Review

July 1, 2014

1. Tool Categories for (Social) Media Monitoring The classification of tools is not very simple because many tool vendors use the term “social media monitoring” in their marketing efforts even if...

Top 5 media monitoring tools for media research and social media

June 15, 2014

1. Media Monitoring Tools: Categories The classification of monitoring tools is not very simple, because many tool providers use the term social media monitoring in their marketing - even if they are not primarily social...

Media monitoring tools for media monitoring and social media

June 1, 2014

If you want to monitor the web and the social web, you don't have to do everything by hand. He has an army of willing little helpers at his disposal, the so-called media monitoring tools. She...