Author: Jesus Martinez


Monitoring tools evaluation

You can find more than 300 monitoring tools for media monitoring, social media and PR on the internet and that is just the start. Why? Because in the monitoring universe ...

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Qualitative analysis methods

Today it is about qualitative analysis methods. In other words, we want to classify analytical methods for qualitative data into two groups. This is a bit easier to miss if we know the origin of qualitative data such as ...

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Brandwatch Social Media Monitoring Review

1. Tool Categories for (Social) Media Monitoring The classification of tools is not very simple because many tool vendors use the term “social media monitoring” in their marketing efforts even if...

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